Context

A group project for the Mobile Advertisement and Brand Engagement course at Hochschule der Medien, Stuttgart

My Role

UX/UI Design, User Research, Information Architecture

Timeline

January - February 2024 (6 weeks)

Problem

Finding the Right Influencer Takes Too Much Time

Companies often struggle to identify the right influencers due to the fragmented nature of social media platforms. Brands and influencers spend excessive time navigating multiple channels, dealing with scattered messages, and sorting through irrelevant offers. This inefficient process leads to missed opportunities and limits effective brand-influencer collaborations.

Solution

BrandBuddy: A Centralized Platform for Brand and Influencer Collaboration

BrandBuddy provides a one-stop solution where companies and influencers can connect seamlessly. By centralizing the collaboration process, the app simplifies search, messaging, and project management, allowing both sides to focus on meaningful partnerships rather than administrative tasks.

Find Influencers

Filter influencers by category
View influencer profiles
Send collaboration requests

Find Collaborations

Post a collaboration opportunity
Filter requests by category
View collaboration details
Apply for collaborations

Manage Collaborations

Filter by status: active, applied, completed
Access saved collaborations and influencers
Review collaboration requests
Message partners directly

Track Collaboration Progress

Upload documents
Approve or request changes on influencer submissions

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Impact

Streamlined Collaboration for Greater Efficiency

BrandBuddy reduces the time and effort required to find and connect with suitable influencers.
It provides a streamlined platform where influencers can discover all available brand collaborations in one place, enhancing convenience and reducing friction in the collaboration process.

BrandBuddy